NEWS

Knoxville Museum of Art featured on cover of 2009-2010 AT&T Real Yellow Pages Directory

December 17, 2009

The Knoxville Museum of Art is featured on the cover of the new 2009-2010 AT&T Real Yellow Pages directory serving the greater Knoxville area. The museum’s lively and engaging schedule of exhibitions emphasizes emerging artists of national and international reputation, significant past and present regional artists, and fine crafts.

More than 680,000 AT&T Real Yellow Pages directories are being distributed throughout the Greater Knoxville area. Initial delivery began Dec. 22, 2009 and runs through mid-January. The directory will be made available to new residents and businesses throughout the year.

In addition to area residential and business listings, the AT&T Real Yellow Pages includes local, state and federal government listings, area attractions and events, arts, maps, emergency and 911 guides, severe weather tips and other important local information.

“We are so excited to feature the Knoxville Museum of Art on the cover of our new AT&T Real Yellow Pages,” said Alan Hill, AT&T Tennessee regional director, external affairs. “We always strive to make our directory covers special on the outside and to tailor the contents inside our print directories and online search options to best serve the needs of the greater Knoxville community.”

The foundation of the museum’s exhibition program is a new permanent installation, Higher Ground: A Century of the Visual Arts in East Tennessee, which features works from the KMA collection as well as loans from individuals and institutions. Opened in 2008, the installation constitutes an important milestone in the museum’s short history and reflects a growing awareness of and pride in the area’s rich cultural history.  Annual exhibitions of significant regional contemporary artists bring the story up to the present, and exhibitions of emerging artists of national and international reputation acquaint local audiences with worldwide developments in contemporary art. “The museum has become a pioneer in innovative collaborations by focusing on interpreting changing exhibitions and partnering with other community organizations, East Tennessee colleges, universities and public schools,” said Senate Speaker Pro Tempore Jamie Woodson.

“The Knoxville Museum of Art is delighted to partner with AT&T and the Real Yellow Pages this year,” said KMA Executive Director David Butler. “We are proud of the remarkable support we receive from individuals, government, and our corporate community. This cover of The Real Yellow Pages gives us an opportunity to put this beautiful facility in front of all of our supporters and prospective visitors throughout the Greater Knoxville area. This is a new and creative avenue for the museum to reach hundreds of thousands who will be challenged, stimulated, and entertained as they enhance their understanding and appreciation for the arts.”

As new books are delivered, Knoxville area businesses and residents are encouraged to recycle their outdated directories. AT&T Real Yellow Pages directories are recyclable, and the paper used to print the directories contains recycled materials. Residents and businesses can call the AT&T Real Yellow Pages Project ReDirectory help line, listed on the directory cover, at 800-953-4400 for directory recycling information in this community.

Combined, AT&T’s print and online products receive more than 5 billion consumer searches a year for local business information, and provide more than 1 million advertisers with valuable sales leads to help their businesses grow. We offer a full suite of advertising search products that enables businesses and customers to connect anytime, anywhere. In addition to our print directories, we provide information through YELLOWPAGES.COM, RealPagesLive.com, YPmobile, YP411 and more.

For more information on the print directory or YELLOWPAGES.COM, please call AT&T Advertising Solutions at 1-800-392-2355, or visit online at www.1800getreal.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.